Topic - Dare to Upgrade Your Personal Brand


While most of us spend our day jobs building the brands of the companies we serve, we also have a personal brand whether we pay attention to it or not. 

Join Cathy Hutchison, CPSM for practical advice for building yourself as a brand in a session that covers everything from deciding what to feature; to identifying your personal message; to savvy ways to upgrade your LinkedIn profile. Whether you are freelance or serve as part of a larger firm, you can create big impact by building your personal brand. 

Big thoughts for this session 

  • You can improve how you show up in a Google search (4 quick fixes)
  • There is an easy shortcut for crafting your tagline. 
  • How to develop your differentiation.
  • How to craft your personal messaging.
  • How to create alignment across platforms.

Where this session has been presented

  • SMPS Southern Regional Conference, Dallas, February 2017
  • Society for Design Administration (SDA) April Meeting, Dallas, 2016
Interested in having Cathy present this topic at your event? Reach out: cathy@loveyourdayjob.net.



© Cathy Hutchison • Theme by Maira G.