Hi, I'm Cathy Hutchison.
"Cathy Hutchison is brilliant at helping thought leaders craft their ideas into content. She understands SEO and executes in a way that has intelligence and heart."
- Jon Morrow, CEO, SmartBlogger
"Cathy Hutchison is the most valuable go-to person in my network. I am making a fast pivot in my business model to focus on social media and online content. I've hired her to help me in that transition. I'm a book writer. That's my problem. Cathy is a guru for online copy. She is literally my copy whisperer."
- Rex Miller, CEO, Mindshift
What I do professionally and passionately
Clients shortlist companies, but they hire people--especially in the world of professional services. I'm talented in building a team’s authority in their areas of expertise.
My work is in the space between people and ideas. People can often get caught up in their own thoughts and struggle to communicate them clearly. I help leaders find the connections, identify what's essential, and communicate in ways that resonate. I help teams become known for something.
A certified content marketer, with over twenty years of experience, my A-game is in communications, helping professionals establish themselves as thought leaders through articles, industry reports, case studies, emails, and SEO-driven content. A writer at heart, my bylines appear in popular online publications such as: Hacker Noon, Business Insider, Career Relaunch, Better Humans, and Marketer.
Why am I often pictured with crayons?
When I first saw a sketchnote artist at a conference, I was blown away by the clarity that visual notes provide. I grabbed a box of crayons and a notebook that I carried with me everywhere and began to practice. Now, I help others learn to journal visually through my passion project: yourvisualjournal.com. I create the content and illustrations for the website, and teach workshops on the technique. You can check out my online course here.
Years of visual journaling have honed my skill as a graphic facilitator and I have scribed for clients like TEDx Plano, Global Design Alliance, Perkins & Will, and SMPS.
Sometimes, I also provide freelance illustrations for commercial projects like magazine covers, books, and online content.
One more thing I care deeply about
I lead the Mentor/Protégé Program for SMPS North Texas. Something magical happens when people meet one-on-one to talk about their experiences. When people connect regularly to share aspirations, both benefit in unexpected ways.
If you are wondering how I have the bandwidth to do all of this...
I am fueled by green smoothies and have a vibrant yoga and meditation practice. I also learn from great mentors, practice essentialism, and am surrounded by exceptional family and friends.
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Read my manifesto.